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Simon stood by her side, his black t-shirt pulled up to cover his mouth, a faraway look cast toward the crumbling warehouse. CEO & Founder. It explains that if you do not provide us with information we have requested from you, we may not be able to provide you with the goods and services you require. Tahnee stood there, devastated. Ive never been more productive in my life than that period after the fire, Simon says. In the brush near the Culture Kings warehouse that afternoon, a spark became a flame, and the flames roared toward the building. It took a leap at every stage, from the first store on the Gold Coast, to the second in Brisbane, to the third in Sydney. For full details, see our Terms and Conditions www.theaustralian.com.au/connectedterms. Last year, the Beards showed their spending power by purchasing a $11.75million Balinese-style mansion on the Gold Coast, with six bedrooms and 10 bathrooms. Home Delivery not available in all areas. The event will kick off in Sydney on Thursday, 2nd March at 3 pm, followed by a second appearance in Melbourne on Sunday . I actually had written out a text to say Im not going to be able to make it, she says. We never wanted anyone to lose their job, Tahnee says. By the time he was 17, he spent the only $4,000 he had to ship in some consumer electronics from China. . One day, when I really feel Ive nailed it, Id love to share those stories with my kids and everyone and see other people grow. In school, Simon saw his future clearly. He never forgot seeing 50 Cent once when he was younger, at a concert in Brisbane. We had no choice but to fight our way out. There had to be lots of faking it in those early days before the Culture Kings founders knew just where to turn. Our Privacy Policy includes important information about our collection, use and disclosure of your personal information (including to provide you with targeted advertising based on your online activities). Here's how the streetwear brand went from cult to commercial. About Culture Kings | Culture Kings US > > See why Culture Kings is World Famous for Streetwear > > > Become a VIP now. They ought to stay positive for their staff to see, she saidto lead in the face of anything, as they had always done. The first order of business was clear, proof of which was laid out in rubble on the ground beneath them: Culture Kings needed a new warehouse. Prices after the first 12 months may be varied as per full Terms and Conditions. (Only applies if home delivery is included in your package), www.goldcoastbulletin.com.au/subscriptionterms, www.goldcoastbulletin.com.au/connectedterms, Subscriber-only newsletters straight to your inbox, Todays Paper, a digital replica of the newspaper, SuperCoach Plus for stats, analysis, tips and more. I never spent any money.. With Simon, through the lens he looked at the world, she soon began to view herself differently, about the things she wanted for her life and how she might get them. Simons father worked in the Beards long-running department store before the family moved to the Gold Coast, nearly 1,200 miles toward Australias eastern shore. Each payment, once made, is non-refundable, subject to law. Subscribe to get early access to drops, exclusive offers and promotions. "We could actually double-down on our strengths of our art and bringing that in-store experience that I believe we've mastered and pioneered into the online world," he says. CULTURE KINGS The streetwear company was founded by couple Simon and Tahnee Beard in 2008. Monday to Friday 7:30am 6:00pm, Saturday & Sunday 7:00am 11:30am (AEST), App or digital edition only customer? Since the age of 15, Beard stuck to his Sunday night ritual of planning for the future sparked after meeting his wife, Tahnee. They were still trying to put it out when we got there, Simon says, but you could just know that theres no way anything would be left. Simon and Tahnee watched it all smolder, some $10 million going up in smoke right before their eyes. Culture Kings worked its way through refunds, but doing so in such volume triggered their company accounts to be frozen. Prices after the first 12 months may be varied as per full Terms and Conditions. Healthy mother-of-two, 32, collapsed and died from brain bleed while she led fitness bounce class. And then, on January 8, 2017, Tahnee Beard dashed madly down the stairs with the news that threatened to bring it all down. Beard's rise from school hustler to millionaire is the stuff of local legend. For Culture Kings founder and CEO Simon Beard, YouPay also goes a step toward solving the ecommerce problem of customers filling up carts but opting not to buy anything - something that buy-now-pay-later innovations like AfterPay aimed at fixing. The doors grew so hot from the blaze that they caused merchandise inside the warehouse to ignite and spread. Words: Glynis Traill-Nash News cameras caught her, distraught, having to be consoled as she spoke desperately with a fireman. We strongly recommend that you obtain independent advice before you act on the content. By the time he finished high school, he had a kitty of $4000 and made a bold move: he bet the lot on buying hands-free phone devices from someone he didnt know in China. Oh, you dont want to buy it, do you?. The first day, she just fires all the promo chicks, they were gone. As Tyrell sped the car up the freeway, Simon had the security cameras live in front of him on his phone. Soon after the store opened on the Gold Coast, others followed in Sydney and Melbourne. There seemed to be nothing he could not move. And all this from a company formed almost overnight following a chance meeting in a coffee shop between Simon and Tahnee in 2008. Prefer us not to? Within weeks of their first date, the pair were a couple, spending up to 20 hours a day together. The couple sold their majority stake in Culture Kings for $600m in March. The King has also opted to wear military uniform instead of silk stockings and breeches, which were the coronation attire of previous kings. The in-house DJ and subdued lighting says nightclub more than flagship store, and Beard concedes that he was inspired by Las Vegas. The Queensland founders of streetwear brand Culture Kings have levelled-up bidding $15.25m for an epic penthouse in store, thats about 389,000 basic haircuts or 47,600 Timberland Xs. Unfortunately, the supplier's business was struggling, so with an affinity for the brand and wishing to secure the trademark in order to continue operating under the Culture Kings name, Simon offered to acquire the business for $30,000.[14]. And they were building a family, too. Please send us an email at plus@shopify.com or try again later. The co-founders couldnt ignore the impact, the way it energized their customers and staff, the buzz it created for Culture Kings. They're not just a place to buy the latest streetwear, but a barbershop, a basketball court and games arcade. Each payment, once made, is non-refundable, subject to law. That is what retail should be.. Crisis is when I know I work the best, Tahnee says. It's been revealed a mega-rich Gold Coast business identity was the mystery cash buyer of the record-breaking . Weekend Paper is for The Weekend Australian delivered on a Saturday. By 2020, the business threw off a $19.4 million net profit. Culture Kings was them, and they were Culture Kings. You ask him a question, but hes thinking of a thousand other things at the same time.. Hed backed himself into a corner and had to learn how to sell. Some like it, NOT! Subscription automatically renews at least 24 hours before the end of the current billing period. Select the subscription offer youd like to buy, click Subscribe with Google, and you will be directed to complete your purchase using your Google account. Taking Vitamin D each day could cut your chances of getting dementia, study claims. And then, suddenly, Tahnee came bursting down the stairs in a panic. Im so friggin excited to go to work. Some 20 minutes out from the warehouse, the smoke could be seen, jet black plumes spewing into the air. And for Simon, who once spent $120,000 to develop his elite business skills, including a one on one meeting with the original Wolf of Wall Street Jordan Belfort - the uncertainty of what lay ahead was motivating. It may not have happened this way, Tahnee says, unless we were both in it together. , Already using Shopify? Opt Out of personalisation. Palm Springs residents sue to remove 25-foot Marilyn Monroe statue depicting her iconic My Daily Horoscope: What does 2nd March hold for MY star sign? Located at The Forum Shops at Caesars Las Vegas, the store will be twice the size of the retailer's biggest store in Australia and feature a DJ stage, basketball court and countless other experiential elements. Choose Your Product Preferences: He would buy sneakers from the U.S., pay a commission, then resell them in Australia. Culture Kings offer sports-fashion apparel for men, women and children including large ranges of t-shirts, hoodies, headwear and footwear, and extensive collections of official NBA, NFL and NHL team merchandise. That moment of going to sign the lease, like Oh, f--k. This is a big commitment. Its that moment of going all-in, you know? Simon says. Simon looked on with great fear at the worry on his wifes face. It was a good hook-up for a few months, until Culture Kings itself started going under. Culture Kings is well known for their immersive shopping experience with in-store DJs, Holy Grail arcade games and basketball courts,[3][4][5] plus exclusive items located within a separate room called The Vault. SAN FRANCISCO, March 01, 2022 -- ( BUSINESS WIRE )-- a.k.a. "We could actually double-down on our strengths of our art and bringing that in-store experience that I believe we've mastered and pioneered into the online world," he says. [15], Around 3pm on 8 January 2017, a fire broke out at the Culture Kings warehouse in Acacia Ridge, Queensland. On their first date, the pair learned during a discussion about their goals that they perfectly supported each other. Part of the Daily Mail, The Mail on Sunday & Metro Media Group. Drake, Snoop Dogg, Cristiano Ronaldo, Migos, Cam Newtonthey all came. Id never seen anything like it.. For years, Simon had been doing business with a boutique in Miami called Culture Kings. Win whats next. Dihuni is a digital store that offers a wide collection of clothing, sneakers and accessories of various brands for its customers. The couple already have a three-level Surfers Paradise mansion, which they paid $11.75m for a year ago. By the middle of 2017, only months after Tahnee gave birth to their little girl, Avery, Culture Kings was fully back on its feet. [10] This culminated in the destruction of artwork in the lane by masked men, whom sprayed the lane with fire extinguishers. [1] Founded in Gold Coast, Australia by Simon and Tahnee Beard, Culture Kings has 7 storefronts open in Australia, as well as one storefront in Auckland, New Zealand. The company they builta little-known eBay seller that had become eight retail stores and an international streetwear destination for celebs like Drake and Justin Bieberwas under attack. The company's retail stores and online platform offer music and sports apparel, fashion garment, footwear and accessories curated with an extensive selection of leading brands from around the world, providing customers with an international shopping experience. Days later a new location for a factory was secured and despite some hairy moments that followed, Culture Kings were soon back on its feet, catering to the masses. They were straight money, Simon remarkedan easy sell. I could just see fire everywhere. Beard credits Tah-nee for turning his fledging operation into a proper business. This article "Culture Kings" is from Wikipedia. The Queensland founders of streetwear brand Culture Kings have levelled-up bidding $15.25m for an epic penthouse - in store, that's about 389,000 basic haircuts or 47,600 Timberland Xs. Together, they got to work. 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